Friday, November 16, 2012

Benefits for new exporters development

SMEs selected into the programmes are entitled to receive the following grooming features and benefits:
  • Customised business coaching, facilitated by MATRADE officers who act as coaches and focal point for reference to the companies in their export venture. Coaches are experienced and trained officers who have extensive knowledge in export promotion through years of exposure in overseas assignment. This arrangement is supported by officers from the Bumiputera and Women Exporters Development Unit (BWED Unit) who serve as project officers responsible for the companies’ files and records.
  • Skills enhancement trainings which are conducted on quarterly basis in the form of seminars and workshops. These trainings address critical topics such as :
    • ”Cross Cultural Understanding In International Business”;
    • ”Steps to Successful Exporting”;
    • ”International Business Communications”;
    • ”Effective Negotiation Skills”;
    • ”Formulating Export Plan & Market Entry Strategies”;
    • ”Effective Bookkeeping for Exporters”; and
    • ”Branding for Global Market”.
  • Participation in these trainings is free of charge.
  • International business exposure in which companies are given opportunities, three times in a year to promote their products and services through participation in international trade fairs, customised selling missions and specialised marketing missions. Besides, companies could also exhibit their products and services for free of charge for one-year term at Malaysia Export Exhibition Centre (MEEC). This exposure allows the entrepreneurs to obtain first hand experience in marketing their products and services in global business environment.
  • Networking and mentoring sessions amongst the companies to broaden business outreach and sharing of experience. This also enables companies to share information on business opportunities and market entry strategies.
  • Leadership and entrepreneurial qualities development sessions, held to nurture behaviour that promotes and binds interpersonal relationships which is vital in creating an effective business cooperation. Companies graduated from the programme are encouraged to share their experience and inspire others, particularly for the newcomers to unleash their full potential in export business.


For enquiries, please contact:
Bumiputera and Women Exporters Development Unit (BWED Unit)
Level 15, Menara MATRADE
Jalan Khidmat Usaha, Off Jalan Duta
50480 Kuala Lumpur
Tel: 603-6207 7077
Fax: 603-6203 7194

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